Marketing Professor
I am currently Lecturer of Marketing, Emeritus, at the College of Business and Economics at Cal State Fullerton. Over my years at Cal State Fullerton I had the opportunity to participate in a wide variety of activities. Courses Taught I taught undergraduate and graduate marketing classes including Principles of Marketing, Marketing Management, Advertising & Promotion, Market Research, Professional Sales, Business-to-Business Marketing, and Marketing Strategy, our capstone course. Leadership Co-founded and served as the Director for The Sales Leadership Center, a nationally recognized Center of Excellence dedicated to preparing students for sales careers. Also. served as Interim Director, Graduate Programs. Research The majority of my research examined the best ways to teach marketing. I had the opportunity to present my work at the Marketing Educators' Association annual meeting on multiple occasions. |